Google Chrome is the most popular browser in the world, pushing Microsoft and others to their limits to make a dent in the market. Microsoft Edge was rebuilt last year with the same foundation as Chrome, and it’s really good, but Microsoft is again aggressively trying to prevent users from downloading Google Chrome on Windows.
Microsoft’s latest attempt to push people away from Chrome is pretty passive-aggressive. As noted by Windows Latest, Microsoft Edge, the default browser that ships with Windows 10 and Windows 11, now triggers a popup that tries to keep users in the Edge browser instead of jumping along with Google.
Microsoft Edge runs on the same technology as Chrome, with the added confidence of Microsoft.
Browse safely now
The popup clearly attacks Google’s privacy and data policies, which have been scrutinized by some in recent years. Notably, Google has also posted in Chrome to prevent users from getting lost on Edge.
As Neowin points out, there are other versions of the same message as well.
That browser is so 2008! Do you know what’s new? Microsoft Edge
“I hate saving money,” no one ever said. Microsoft Edge is the best browser for online shopping.
This is just the latest in a series of steps Microsoft has taken to push its Edge browser over Google Chrome and other alternatives. One of the most recent examples came with Windows 11, which goes a long way for users to change the default browser by implementing default browsers for every imaginable action rather than a one-stop setting. Microsoft also forcibly installed its new Edge on Windows last year, with a full-page popup that angered many.