Category: Twitter

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What is Twitter Spaces? [+ Why marketers should be worried]

In recent months, Twitter has experimented with a new feature called Twitter Spaces. And now the much talked about feature is finally available to all account holders with over 600 followers. Spaces, which allows Twitter users to listen to and participate in public audio conversations, entered the beta test shortly after its launch and $100 million valuation of the Clubhouse app – which similarly provides an audio chat room experience. As Clubhouse’s user base continues to grow and marketers there begin to experiment, many brands with solid Twitter followers are also starting to pay more attention to Spaces’ brand capabilities.

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