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July 16, 2022

Microsoft teams up with Netflix for new subscription for consumers

Netflix has previously confirmed plans to introduce an ad-supported layer that would offer a cheaper subscription entry point. Details were somewhat lacking, but it has just been announced that Microsoft is partnering with the streaming video service as it introduces cheaper subscriptions.

The company has struck a deal with Netflix, with the streaming giant describing Microsoft as “our global advertising technology and sales partner.”

In a press release, Netflix said, “In April, we announced that we would introduce a new lower-cost ad-supported subscription for consumers, in addition to our existing ad-free basic, standard and premium plans. Today, we are pleased to announce that we have selected Microsoft as our global ad technology and sales partner.”

The company goes on to say:

Microsoft has proven its ability to support all of our advertising needs as we work together to build new ad-supported offerings. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales sides, as well as strong privacy protections for our members.

It is still very early and we have a lot to work through. But our long-term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We are excited to partner with Microsoft as we bring this new service to life.

Details of the deal are a bit thin on the ground, but both companies are expressing excitement about the collaboration.

Microsoft’s president of web experiences, Mikhail Parakhin, says:

We are excited to be named a technology and sales partner of Netflix to support their first ad-supported subscription offering.

At launch, consumers will have more options for accessing Netflix’s award-winning content. Marketers who look to Microsoft for their advertising needs have access to the Netflix audience and premium connected TV inventory. All ads displayed on Netflix are available exclusively through the Microsoft platform. Today’s announcement also endorses Microsoft’s approach to privacy, which is based on protecting customers’ information.

“This is a big day for Netflix and Microsoft. We are excited to bring new premium value to our ecosystem of marketers and partners and help Netflix offer more choice to their customers.”

Source: betanews

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