Top 5 Social Media Marketing Platforms for Business

Social media has become an essential part of our daily lives. While most people use it to keep in touch with their friends and inspire their followers with cool photos, businesses are increasingly using it for marketing purposes.

With more than 3.8 billion active social media users worldwide, social media companies are able to reach more people.

But given that there are so many social media platforms, deciding which one to use for marketing can be a daunting task. Which social media network is best for you depends on your business type.

We’ve explained the top 5 social media marketing platforms to help you choose the right one for your business.

Top 5 Social Media Marketing Platforms

LinkedIn

LinkedIn is one of the best social media platforms for professional networking. With over 675 million users on the platform, LinkedIn is a great place to build a strong community for your business.

But this network is not suitable for all kinds of companies. This social media network is the #1 choice of B2B marketers because LinkedIn users are mostly professionals looking for business and career opportunities.

If you’re into B2C marketing, consider using Instagram, Facebook, and YouTube instead.

To be specific, LinkedIn is an excellent platform for B2B sales prospecting and social selling.

While you can use the search feature with a free LinkedIn account to filter and find your target prospects, the social network also gives you some cool and more powerful B2B prospecting tools, such as LinkedIn Sales Navigator.

As a B2B sales pro, it’s a good idea to increase your social sales success on LinkedIn by automating the time-consuming, hectic, and repetitive prospecting tasks.

There are many reliable LinkedIn automation tools, as Octopus CRM, which allows you to automate tasks such as sending connection requests, sending messages about your first-level connections, viewing profiles, subscribing skills, creating campaigns and more.

Xing

Xing is yet another powerful B2B marketing platform. If your target market is in the DACH regions, including Switzerland, Germany and Austria, then the LinkedIn competitor may be the best option for you. Xing’s more than 17 million strong users mean you can reach more people and build strong relationships with professionals from multiple industries.

The features such as private communities, newsgroups, appointments and user mapping distinguish Xing from LinkedIn. For B2B prospecting, Xing Lead Extractor can help you find information about your prospects.

One good thing about Xing is that it has a special ambassador program for any region or city in the world.

The ambassadors are responsible for holding local events for companies to introduce their ideas, connect with colleagues and explore opportunities. If you want to be successful and gain more reach on social media, Xing may be the right platform for you. One good hit and you’re good to go.

Quora and Reddit

Quora and Reddit are unique social media platforms where you can establish yourself as an authority on a topic or niche. In principle, you answer the questions based on your specialist knowledge of the subject.

As a marketer, you need to deliver value to the community before taking from them. It may take some time to get noticed on Quora and Reddit, but once you do, it’s all worth it. While it’s great for B2B marketing, you can use it for B2C marketing depending on what questions people are asking.

Find questions and discussions on Quora and Reddit based on your expertise. Find out what questions people are asking about your business niche. Answer questions with useful information and get noticed by everyone quickly.

Typically, companies on these networks, especially Quora, do backlinking, which means directing people to their website/social media by posting linked in their replies and bio. However, too much of it can block you. So be careful when posting links in your answers.

Focus on showing empathy and address the questions and pain points of the people asking questions rather than appearing sales-sharing. People will contact you as soon as you stand out as an expert in your niche, and sales will flow in on their own.

The best thing about Quora is that you don’t need verification to start answering – just create an account and start answering today!

YouTube

With over 2 billion users worldwide, YouTube is a powerful platform for B2C marketing. It allows you to harness the power of video marketing to get your message across and leave an impact on your audience. The more useful, valuable and fun your content is, the more people it will engage.

Consider posting vlogs, demos, brand stories, and more on YouTube to attract customers. If you’re a good storyteller, your channel will likely grow exponentially with more followers.

Keep your audience engaged and gain more followers by consistently posting high-quality content. You can even track your performance through performance stats on YouTube and work on things you’re missing.

Instagram

Your B2C business can have a real shot at Instagram. With over 1 billion monthly active users, most of whom are young, Instagram gives you the most modern way to reach your target market. Instagram is a social media platform where people post content in the form of videos, photos and stories.

It is one of the most amazing storytelling platforms, which can help you get more customers. There are smart Instagram tools to increase your sales

If you’re producing engaging yet entertaining content, there’s no way you can miss out on getting famous on Instagram. Many companies and brands have already established their footprint on the network, which has grown their businesses significantly.

But to grow your brand on Instagram, you need to produce relevant, high-quality, valuable and interesting content.

Conclusion

Social media is an inexpensive yet powerful marketing tool for businesses right now. Whether you like B2B or B2C marketing, social media business marketing can help your brand grow.

But remember to choose your social media platforms carefully. Some networks are good for B2B marketing, while others are effective for B2C marketing. Use this article as a guide to using social media as a marketing tool.

Source: gracethemes