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July 27, 2023

Bing’s AI Chat: Microsoft Brings It to Chrome

The digital technology industry, dominated by giants such as Google and Microsoft, is a hotbed of competitive innovation, especially in artificial intelligence. This competition has spawned notable events, such as the arrival of Bing’s AI Chat on Android phones and the incident where Bing generated an inaccurate AI response for a Google Chrome search. Against this backdrop of rivalry and innovation, Microsoft has now extended the availability of their Bing AI chat experience, powered by ChatGPT and previously available only on their Edge browser, to Google Chrome.

Integration of Bing’s AI Chat with Google Chrome:

Previously, the AI chatbot in Bing was only accessible through the Microsoft Edge browser. As reported by 9to5Google, Microsoft is now extending this functionality to Google Chrome. The integration is simple and intuitive, although it is still in the rollout phase. When ready, users can go to, tap or click the “Chat” icon in the upper-left corner of the screen, and the chatbot is activated, seamlessly merging with standard search results.

Limitations of Bing’s AI on Google Chrome:

It is important to note that there are some limitations to the Bing AI experience on Google Chrome. The 4,000-character limit in Edge has been reduced to 2,000 characters per question. Moreover, the chat conversation in Chrome resets after five messages, as opposed to the generous maximum of 30 messages in Edge. While these limits do not completely undermine the user experience, they can frustrate some people.

Microsoft’s Previous Strategies and Controversies:

Microsoft has a history of urging users to move away from Google Chrome and toward its own browser. Bing’s AI chat experience was remarkably accused of generating promotional text for Bing features rather than fulfilling user-requested searches for “Chrome.” This deceptive practice drew criticism and damaged Bing’s reputation, as Microsoft positioned the chat feature as a competitor to AI experiences such as ChatGPT and Google Bard. After the backlash, Microsoft deactivated the feature, reiterating its commitment to experimenting with new features to improve the customer experience.


Despite its limitations and previous controversies, this development is an amalgamation of Bing and Chrome functionalities, and that is a win for the end user. It is still in the process of rolling out – we have yet to see the chatbot in Chrome on any of our accounts – but the Bing app for Android now has the AI feature if you want to try it out.

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