Knowledge base

March 27, 2022

10 reasons why LinkedIn is important to grow your business

With over 700 million members worldwide, LinkedIn has evolved into a powerful marketing tool. With all the social media platforms taking up space on your smartphones, none can compare to LinkedIn! From nurturing your personal brand to generating qualified leads, using LinkedIn today is an important part of being a full-fledged professional in any industry.

If you’re looking for some of the reasons LinkedIn is important for growing your business, here are 10 ways it can help reach and engage your audience.

Create awareness and improve brand reputation

LinkedIn’s company page is a great way to tell your brand’s story and increase awareness. It is the only social media platform aimed at professionals, making it the ideal place to boost brand reputation. With an average of two professionals signing up to the platform every second, companies have the opportunity to connect with an ever-increasing number of prospects.

LinkedIn offers a plethora of features that you can use to improve visibility and credibility, both as an individual and as a brand. By consistently scheduling LinkedIn posts across the platform, you have the potential to reach a wide audience, even those who don’t follow you.

Generate real and qualified leads

Of all the social media platforms, LinkedIn is one of the best for generating qualified leads. In addition to posting informative content and driving traffic to your website, LinkedIn can be used to personally identify potential leads, engage with them, and convert them into customers or customers.

This can be done by working on a perfect balance between listening, analysing, participating, sharing, networking and reacting. LinkedIn offers the opportunity to easily increase your sales by allowing you to network with potential customers and sell directly to them.

Promote your company’s products and services

With the help of a company page on LinkedIn, any company can reach its target audience. It can be ideally used to showcase your company’s core values, talk about your brand’s offerings, nurture leads and improve visibility of all the job opportunities currently available.

Ideally, you should maintain an 80:20 ratio in your content: 80% of your posts should be informational or educational, while 20% of them should contain promotion of your products. To maintain a regular flow of content on your profile, you can create a content calendar and use a LinkedIn social media scheduling tool to schedule posts in advance.

LinkedIn also allows you to run targeted ads and promote your business directly to your desired audience. Using the precise targeting options, you can create campaigns around clearly defined goals, including but not limited to lead generation, brand awareness, engagement or reach.

Provide thought leadership

LinkedIn is a platform that allows you to establish yourself as an industry expert by showcasing the knowledge you possess. You can position yourself as a leader in your domain by sharing high-quality content such as industry-specific articles and webinars, enhancing your personal profile, participating in LinkedIn communities, and answering people’s questions.

This networking platform is fertile ground for thought leaders looking to become trusted advisors. You can also network and connect with other leaders in your industry. This leadership and reputation is also slowly building influence on the platform.

Rank your brand name on Google

Today, Google is the first way that comes to people’s minds when they need to search for a business. And if you have a LinkedIn page, the link will appear right after your website in the search results.

Google likes LinkedIn quite a bit for its vast networking opportunities that make it easier for your LinkedIn page to rank on Google compared to your website or online portfolio. It is therefore also a good practice to link your website and your blog to your LinkedIn company page.

Harness the power of LinkedIn Pulse

LinkedIn Pulse is a microblogging platform where users can publish articles. It’s a great way to boost your credibility, reach a broad audience, and build a good reputation in your niche. The Pulse feed is tailored to each user’s interests and shows them content they would actually like to see.

Thus, the articles you publish will be showcased to a highly relevant audience, including professionals at every level from many different types of companies. LinkedIn also warns your connections every time you publish a post. That way, you can make sure your posts don’t get lost in the crowd.

Use LinkedIn Groups

LinkedIn groups can be used effectively to connect with other relevant industry leaders, influencers and customers. You can create your own LinkedIn group and join other existing groups in your niche. Groups allow you to interact with leaders from your industry and other niches.

These groups generally host discussions between users and industry leaders, where you’ll have the chance to showcase your expertise and interact with like-minded people. Within the group, you can also message members using LinkedIn Announcements, which go directly to their email inboxes.

Research competitors and their employees

In addition to publishing messages and building professional connections with your customers, LinkedIn also has other uses. It can be used effectively to research your competitors and how they operate.

Given the vast network on the platform, it’s safe to say that your competitors have their own LinkedIn page where they update company information, share company news and insights, and showcase current employees. You can analyze how a particular company operates, what kind of content it puts out, and how it interacts with its employees and customers.

Find and engage top talent

Top talent around the world has a LinkedIn profile and remains active on the platform. LinkedIn makes it incredibly easy for employers to connect with potential candidates and vice versa. You can expand your professional network by sending connection requests to ideal prospects.

Using LinkedIn InMail it is possible to customize the connection requests with a note, which is super useful during hiring for your organization. LinkedIn also offers premium features that help you find prospects faster. It allows you to enjoy unlimited browsing to find new business prospects or partners without limitation.

Create the most legit professional network

The main reason to use LinkedIn to grow your business lies in the fact that it is completely filled with forward-thinking professionals similar to you who also want to grow their professional presence.

The connections you make on LinkedIn are therefore much more effective than the followers on any other social media platform. It helps create a unique culture of individuals that make doing business easier for each other.

In a nutshell

LinkedIn has been named the most trusted social media platform by Business Insider. More and more people are turning to the platform to find and share quality content that is perceived as fair and valuable. The above are just a few reasons why you should create your own LinkedIn Page today and start building your professional network. Have fun networking!

Blog: online sales guide tip

Want to know more?

Get in touch

Tech Updates: Microsoft 365, Azure, Cybersecurity & AI – Weekly in Your Mailbox.