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December 22, 2021

The best tools for improving communication with partners

If you are an Affiliate (also referred to as a partner) manager, you may be wondering how you can continuously improve communication with your network of affiliates. After all, it is the fundamental pillar of any successful affiliate marketing program. However, it can be extremely difficult to strike the right balance between giving them enough space to sell your goods and services to the masses and keeping them informed when it comes to emerging trends, updates and developments in the industry, no matter how small. also. If you’re interested in learning about the best tools for improving affiliate communications, read on to learn everything you need to know.


If you’re an experienced business owner, you may already be familiar with Slack and its reputation as one of the largest business-focused communications tools on the market now reportedly worth over $20 billion (£15 billion). It is designed to streamline the messaging and file sharing process with a number of cross-departmental communication capabilities, group chats, and add-ins that simplify a wide variety of day-to-day work-related functions. In addition, it has also achieved great success in the ever-expanding affiliate marketing world with the ability to join so-called communities related to a particular topic, such as link building for example, and provide a safe space for users to talk with like-minded individuals. , share industry insights, and message fellow users directly.

Microsoft Teams

In recent years, a global move to hybrid and flexible working practices has given life to a number of remote business communication tools, including Microsoft Teams, which can be downloaded and operated on a wide variety of desktop and mobile devices and are primarily designed for threaded- email style conversations. However, it also allows for voice and video conferencing, private discussions and team chats with affiliate managers who commonly use the platform due to its ability to set up separate breakout rooms to interact with a select few affiliates at any time before returning to the main discussion in-session. It also fully integrates with a number of popular software programs for further ease of use, including Microsoft PowerPoint, Microsoft Planner, Microsoft Office 365, Hootsuite, SurveyMonkey, and Cisco WebEx, to name a few.


If you enjoy communicating visually with your partners no matter what geographic boundaries get in the way, Zoom is one of the latest and greatest communication tools designed for video telephony to achieve great success within the wider affiliate marketing world. It operates via a cloud-based peer-to-peer software platform and can be used for a number of communication-based applications, including teleconferencing, training, providing feedback, teleworking and, perhaps most commonly, providing regular updates, results and assessments to team members. It is also a great communication tool for hosting regular meetings with monthly webinars, an increasingly popular choice for a growing number of affiliate managers in today’s online landscape to connect with their affiliates in real time or to pre-record for a later date.

Office 365

To improve communication with your partners, Office 365 is perhaps one of the most well-known and valuable tools available to you as an affiliate manager. It can facilitate a number of essential communication methods, including cloud collaboration, internal and external file sharing, instant messaging, video calls, shared calendars, and computer calls. It also integrates with several existing software platforms to streamline the often time-consuming and arduous task of communicating externally or across departments, including Dropbox, OneDrive, SharePoint, LeadMaster, and Zapier, to name a few. If you’ve only recently set up your affiliate marketing program, it’s also one of the most cost-effective means of communication available.


It may have been launched almost 20 years ago in 2003, but Skype has stood the test of time and remains one of the most popular and trusted communication tools for a growing number of affiliates in today’s increasingly modern era. This is largely due to the fact that it is highly compatible with a wide range of both desktop and mobile devices and can be downloaded and used with no signup fees or costs for extras. If you want to communicate with your partners through instant messaging, conferencing, third-party integration and screen sharing, Skype might be a viable option for you. It also integrates with a number of existing communication platforms such as Slack, Bitium, and CRM.

If you’re looking to improve communication with your affiliates or have only recently launched your affiliate marketing program, there are a number of communication tools you should familiarize yourself with beforehand, including Slack, Microsoft Teams, Zoom, Office 365, and Skype. It can enable you to build trust between you and your partners and increase your chances of making your affiliate program an overnight success.

Source: affiliateinsider

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