What exactly is search engine optimization?
Search engine optimization, translated from the English search engine optimization (SEO), ensures that websites end up higher in Google. This can be done through Google organic search results. By optimizing your website you increase the findability of your website in various search engines.
What is also important here is that you use search terms that are important for your website. This in turn ensures that more relevant visitors come to your website. The optimizations are performed in different ways. Off-page this is done by means of link building and on-page mainly by placing the right content, but also by technology.
Of course, this only works with a correct plan of action. Do you think; “how exactly does search engine optimization work”? We will explain that to you!
Making a plan of action
It is very important that you have a good strategy that works for your website. If you really want to be able to work in a targeted way, you need to know which keywords you should focus on. In addition, it is also important to know where the weak points on your website can be found, things that need some improvement. This applies to technology, content and link profile. If this is all in order, you can make an action plan and then start working on it.
Improving the technical side of your website
Of course you want the visitors who end up on your website to find what they are looking for, but also that the website is user-friendly and they can navigate effortlessly. To ensure this, it is important that the technology is completely in order.
Because when this is the case, this ensures a better functioning of the website but also a better user-friendliness. In addition, proper technical operation also ensures that Google is able to read your website properly. By technology we mean things like the loading speed, installing the right plug-ins, keeping the code clean and the responsiveness of the website for mobile users.
Improve the quality of your texts
Content is all information that you share with your visitors, such as images and texts. Because of those texts, the visitors know what your website is about, but Google also understands this. You can then optimize texts through SEO copywriting. This so that Google can read your texts better. In addition, a good SEO written text also ensures that there can be conversion.
Collection of external links
Another important point within search engine optimization is link building. Your website’s domain is assigned an authority value by the search engines. That authority value is built up through the number of relevant and qualitative backlinks. These backlinks are links that can be found on external websites. The more other websites talk about your website, the more important your website becomes according to Google.
Get the most out of your website
Of course, it is ultimately the intention that a visitor places an order or contacts you. The help from Google is very nice, and if you are at the top this is certainly positive for your website, but if you still do not receive orders or requests, this is of course not of much use. With the help of conversion optimization, your website is set up in a way that visitors can place an order or request faster and easier.
What is the difference between SEO and SEA?
We just talked about SEO, and then you also have SEA. But what exactly is that? SEO mainly focuses on top positions in the organic results, on the other hand, SEA is all about advertising.
Search engine advertising (SEA) is a form of advertising that ensures that your website is immediately very high in Google’s search results, with the help of paid advertisements. What’s important to know is that every click on your website costs money, and once your advertising budget is used up, your ad will drop back into the search results.
If you have a website that matches your hometown, for example as a plumber, then it is of no use if someone on the other side of the Netherlands visits your website. This will almost never give results in the form of an application.
Google My Business is a very handy solution for this. With this tool, your local findability is optimized. In addition, your business profile also indicates the exact location and you will appear on Google Maps.
Another important point to be found in Google is to find out exactly what your target group is looking for. Keyword analysis can help you with this. Google Ads has a keyword planner that can easily display the search volume of a particular term. In addition, there is also Ubersuggest, which also works very nicely.
Optimization is an ongoing process
Anyone who thinks that optimizing is a one-time thing will be disappointed. Google’s algorithm and the way it indexes changes very often. In addition, it is also true that your competition is not sitting still. Optimizing your website is therefore an ongoing process, especially if you not only want to rank high in Google now, but also want to stay so.