Why your newsletters or emails suddenly end up in spam

Chances are it’s down to your email settings

Many SMBs do not have their e-mail domain set up optimally. And as a result:

• Are mails not being delivered ????

• Do they end up in the spam ????

• Or do they seem unreliable ????

This is often because DMARC, DKIM or SPF are not properly set up. But what actually is that?

 

Simply explained

????️ DMARC, DKIM and SPF are technical settings for your e-mail domain. They ensure that:

• Your emails really come from you (and not from a scammer posing as your company)

• Emails arrive neatly in the recipient’s inbox

• Your domain is trusted by email providers such as Gmail, Outlook and others

Without those settings, your e-mail is like an uninvited guest: it may be allowed in, but is viewed with suspicion – or rejected altogether.

 

What can you do?

Get a good check on your e-mail domain. Not an unnecessary luxury, especially if:

• You regularly send out newsletters

• You rely on e-mail for quotes, invoices or communications

• You notice that customers are not receiving your emails

With a good DMARC, DKIM and SPF configuration, you ensure that your messages arrive as well as being taken seriously.

 

???? Want to make sure your emails arrive properly?

Let us take a look at your settings with you – then you’ll know for sure.

???? Schedule a short demo via alta-ict.co.uk/AppointmentMaking
Or just send a message if you’d like to spar.

Reference

¹https://www.linkedin.com/posts/altaict_emaildeliverability-dmarc-microsoft365-activity-7330472463979470851-ZDXq