Why your newsletters or emails suddenly end up in spam

Chances are it’s down to your email settings

Many SMBs do not have their e-mail domain set up optimally. And as a result:

• Are mails not being delivered 📭

• Do they end up in the spam 🧃

• Or do they seem unreliable 😕

This is often because DMARC, DKIM or SPF are not properly set up. But what actually is that?

 

Simply explained

🛠️ DMARC, DKIM and SPF are technical settings for your e-mail domain. They ensure that:

• Your emails really come from you (and not from a scammer posing as your company)

• Emails arrive neatly in the recipient’s inbox

• Your domain is trusted by email providers such as Gmail, Outlook and others

Without those settings, your e-mail is like an uninvited guest: it may be allowed in, but is viewed with suspicion – or rejected altogether.

 

What can you do?

Get a good check on your e-mail domain. Not an unnecessary luxury, especially if:

• You regularly send out newsletters

• You rely on e-mail for quotes, invoices or communications

• You notice that customers are not receiving your emails

With a good DMARC, DKIM and SPF configuration, you ensure that your messages arrive as well as being taken seriously.

 

🎯 Want to make sure your emails arrive properly?

Let us take a look at your settings with you – then you’ll know for sure.

👉 Schedule a short demo via alta-ict.co.uk/AppointmentMaking
Or just send a message if you’d like to spar.

Reference

¹https://www.linkedin.com/posts/altaict_emaildeliverability-dmarc-microsoft365-activity-7330472463979470851-ZDXq