
Knowledge base
July 02, 2025
WhatsApp gets ads … Time for an alternative?
We hear it more and more from SMEs:
👉 “We use WhatsApp for internal communication, it’s easy.”
👉 “Customers app us, so we app back.”
It makes sense, because WhatsApp works fast and everyone knows it.
But with ease often comes the first frustrations:
❌ Messages and files oscillate between private and business
❌ No overview: who sent what?
❌ Privacy and #AVG concerns
❌ No backup in case of data loss
❌ Colleagues use ‘their own tools’ alongside it (#ShadowIT)
And now something else is coming: WhatsApp is getting ads.
Meta confirmed it, and more and more companies are looking at alternatives such as Microsoft Teams as a result.
Why SMBs are looking for an alternative
If all goes well with your communications, you won’t hear anyone.
But as soon as something goes wrong – a lost file, a privacy issue or a colleague falling out with all the client calls on his private phone – you notice how vulnerable it can be.
In addition, as an SME, you don’t want to be concerned with:
🔹 Discussions about who has which file
🔹 The chaos of app groups with customers and colleagues mixed together
🔹 The risks of AVG fines for data breaches
🔹 Delays because you don’t know where your files are
You just want communication to work, securely and without noise.
How do we solve this for SMEs?
At ALTA-ICT, we help SMBs structure communications and files without hassle:
✅ Together, we choose a secure, business chat solution (#MSTeams)
✅ We ensure that files and communications are neatly secured
✅ We smartly arrange access and permissions
✅ We help employees enjoy working with it (without noise)
So you can be sure: your communications are AVG-proof, secure and clear, even if someone unexpectedly drops out.
Recognizable?
Maybe you recognize the chaos of app groups and loose files in your business. Or you want to avoid losing data or getting into a privacy discussion at some point.
Want to spar about an alternative?
Feel free to send us a message at alta-ict.nl/contact and find out how we can set up your communications simply and securely, without hassle.
Reference
¹https://www.linkedin.com/posts/altaict_mkb-avg-shadowit-activity-7341328918857101312-n79F
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