Knowledge base

May 11, 2024

The New Email Requirements for Email Delivery at Gmail

E-mail remains a crucial communication tool, both for personal interactions and business operations. Recently, Gmail, one of the largest email services worldwide, introduced new requirements that impact how your emails are delivered. Below is everything you need to know about these important updates. 📧✨

Overview of the New Requirements

  • Authentication processes: Gmail has tightened its policies for SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance). These verifications help ensure that emails really come from the alleged sender. 🛡️
  • Improved filters: With the new updates, Gmail will use more sophisticated algorithms to better identify spam and phishing attempts. This means that emails that do not pass these filters are unlikely to end up in the recipient’s inbox. 🚫📬

What Does This Mean for Businesses?

  • Email deliverability: For businesses, this means reviewing their email authentication methods to ensure their communications are recognized as legitimate by Gmail’s filters.
  • Marketing strategies: Marketing teams may need to adjust their strategies to meet Gmail’s new requirements so that their emails are not flagged as spam.

Action steps

  • Check your SPF, DKIM and DMARC records: Make sure they are set correctly and updated according to Gmail’s latest guidelines.
  • Test your emails: Run regular tests to check how your emails are performing and whether they are reaching the inbox. Use tools such as email performance testing to see how your emails are being received.
  • Stay up to date: Email technology and standards are constantly evolving. Keep up with the latest updates, not only from Gmail, but also from other major email services.


With Gmail’s new email requirements, it is crucial for anyone who regularly sends emails to update and optimize their methods. Companies should review their email authentication methods to make adjustments that ensure their emails reach the inbox. Stay ahead in email marketing by adapting to these crucial changes. For more in-depth help and a free analysis of your current email strategy, contact ALTA-ICT. 🎯✉️

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