Knowledge base

May 09, 2024

The Importance of BIMI and DMARC for Email Security.

At a time when email phishing and spoofing are ubiquitous, the security of corporate emails is more important than ever. While many of us are familiar with terms like DMARC, SPF, and DKIM, there is a new player that significantly contributes to authenticity and brand recognition in e-mail communications: BIMI, or Brand Indicators for Message Identification. Below, we explore the importance of BIMI and how it complements existing email verification technologies.

🔒 What is BIMI?

Brand Indicators for Message Identification is a standard that allows organizations to display their brand logo next to their sent emails in the recipient’s inbox. This not only increases brand recognition, but also reinforces the recipient’s confidence in the authenticity of the email.


🛡️ Collaboration with DMARC

  • DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an e-mail validation system designed to protect e-mail domains from unauthorized use, often known as e-mail spoofing.
  • For an organization to effectively implement BIMI, a DMARC policy must first be established. This ensures that only authenticated emails are tagged with the brand logo.

🌐 The Complementary Role of SPF and DKIM

  • SPF (Sender Policy Framework) helps verify the sender of an e-mail by specifying which mail servers are allowed to send e-mails from your domain.
  • DKIM (DomainKeys Identified Mail) adds a digital signature to e-mails, allowing the recipient to verify that the e-mail has not been altered during transmission.

🖼️ Benefits of BIMI

  • Increased Visibility and Trust: By displaying the brand logo in the inbox, BIMI increases brand visibility and builds trust with the recipient.
  • Enhanced Security: BIMI acts as an additional layer of email authentication, which helps reduce the likelihood of phishing attacks.
  • Better Brand Experience: Consistency in how the brand is presented helps build a strong brand identity.

🚀 Implementation of BIMI

Implementing BIMI requires collaboration between the marketing and IT departments within an organization. Here are the steps for successful implementation:

  1. Make sure DMARC is set up and configured correctly.
  2. Create a BIMI record with a reference to your brand logo in SVG format.
  3. Publish the BIMI record in your DNS.

📈 F uture of Email Authentication

With the introduction of BIMI, we are taking a step forward to a more secure and trusted email environment, where brands are not only protected, but also given the opportunity to increase their visibility.

Email security is critical for any organization, and implementing BIMI alongside DMARC, SPF, and DKIM provides a robust line of defense against cyber threats.

🚀 Take the next step in email security!

Are you ready to protect your organization with the latest email authentication technologies? Increase your customers’ trust and protect your brand from phishing and other cyber threats. Contact ALTA-ICT today for a free consultation and find out how our expertise can help you implement DMARC, SPF, DKIM, and, of course, BIMI, for safer and more reliable email traffic.

🔗 Visit our online calendar to schedule your free consultation. Don’t wait-improve your email security and brand visibility now!

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