Newsletter in the spam? Here’s how to prevent

The problem?

In practice, we often see it in agencies (and in many SMEs, for that matter):
👉 No control over mail security
👉 No control over the domain reputation
👉 No clarity as to whether everything is technically set up properly

And meanwhile, you do guarantee reliability towards your customer.

Sin. You can avoid this.

 

How then?

A good basic setup of your domain prevents a lot of hassle. Consider:
🔹 DMARC
🔹 DKIM
🔹 SPF

These standards ensure that your email traffic is reliable and that your newsletters, updates and quotes arrive neatly in the inbox.

 

Recognizable frustrations

A small poll¹ among agency owners revealed these frustrations:

• 43% recognize that their newsletter ends up in spam

• 21% have complaints that the customer does not receive mail

• 21% struggle with domain settings

• 14% do not know exactly what DMARC, SPF and DKIM are

 

You can do this

✅ Get your domain settings checked
✅ Make sure your mail security is properly set up
✅ Keep monitoring your domain reputation

It doesn’t have to be a headache. With a good setup, you can prevent your agency from suffering from poor email deliverability.

 

Want to spar?

💡 ALTA-ICT helps you with this. We ensure that your domain settings, mail security and monitoring are in order – fully compliant with ISO 27001, ISO 9001 and NEN 7510 standards. So you can communicate safely and reliably, without fuss.

Want to learn more about a modern workplace without email hassles? Check out alta-ict.co.uk/ModernWork

 

Reference

¹https://www.linkedin.com/posts/altaict_mkb-agency-agencyleven-activity-7337410020654940160-Nipg