
Knowledge base
June 17, 2025
Newsletter in the spam? Here’s how to prevent
You run an agency. A lot of emails go out every day:
👉 For clients
👉 For campaigns
👉 For follow up
But then it happens…
❌ Your newsletter ends up in spam
❌ A customer says, “I didn’t get your mail.”
❌ Or worse, your domain is flagged as unsafe 😬
The problem?
In practice, we often see it in agencies (and in many SMEs, for that matter):
👉 No control over mail security
👉 No control over the domain reputation
👉 No clarity as to whether everything is technically set up properly
And meanwhile, you do guarantee reliability towards your customer.
Sin. You can avoid this.
How then?
A good basic setup of your domain prevents a lot of hassle. Consider:
🔹 DMARC
🔹 DKIM
🔹 SPF
These standards ensure that your email traffic is reliable and that your newsletters, updates and quotes arrive neatly in the inbox.
Recognizable frustrations
A small poll¹ among agency owners revealed these frustrations:
-
43% recognize that their newsletter ends up in spam
-
21% have complaints that the customer does not receive mail
-
21% struggle with domain settings
-
14% do not know exactly what DMARC, SPF and DKIM are
You can do this
✅ Get your domain settings checked
✅ Make sure your mail security is properly set up
✅ Keep monitoring your domain reputation
It doesn’t have to be a headache. With a good setup, you can prevent your agency from suffering from poor email deliverability.
Want to spar?
💡 ALTA-ICT helps you with this. We ensure that your domain settings, mail security and monitoring are in order – fully compliant with ISO 27001, ISO 9001 and NEN 7510 standards. So you can communicate safely and reliably, without fuss.
Want to learn more about a modern workplace without email hassles? Check out alta-ict.co.uk/ModernWork
Reference
¹https://www.linkedin.com/posts/altaict_mkb-agency-agencyleven-activity-7337410020654940160-Nipg
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