Newsletter in the spam? Here’s how to prevent

The problem?

In practice, we often see it in agencies (and in many SMEs, for that matter):
???? No control over mail security
???? No control over the domain reputation
???? No clarity as to whether everything is technically set up properly

And meanwhile, you do guarantee reliability towards your customer.

Sin. You can avoid this.

 

How then?

A good basic setup of your domain prevents a lot of hassle. Consider:
???? DMARC
???? DKIM
???? SPF

These standards ensure that your email traffic is reliable and that your newsletters, updates and quotes arrive neatly in the inbox.

 

Recognizable frustrations

A small poll¹ among agency owners revealed these frustrations:

• 43% recognize that their newsletter ends up in spam

• 21% have complaints that the customer does not receive mail

• 21% struggle with domain settings

• 14% do not know exactly what DMARC, SPF and DKIM are

 

You can do this

✅ Get your domain settings checked
✅ Make sure your mail security is properly set up
✅ Keep monitoring your domain reputation

It doesn’t have to be a headache. With a good setup, you can prevent your agency from suffering from poor email deliverability.

 

Want to spar?

???? ALTA-ICT helps you with this. We ensure that your domain settings, mail security and monitoring are in order – fully compliant with ISO 27001, ISO 9001 and NEN 7510 standards. So you can communicate safely and reliably, without fuss.

Want to learn more about a modern workplace without email hassles? Check out alta-ict.co.uk/ModernWork

 

Reference

¹https://www.linkedin.com/posts/altaict_mkb-agency-agencyleven-activity-7337410020654940160-Nipg