Search engine optimization
Do you have your own website, but do you feel that you are not easily discoverable online? Then it’s high time for google search engine optimization. Search engine optimization, also known as SEO, improves the findability of your website.
This is done using google organic and unpaid search results. Everyone knows it’s important to be discoverable. After all, when no one finds you, how can you sell your products or services?
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What exactly is search engine optimization?
Search engine optimization, translated from the English search engine optimization (SEO), ensures that websites end up higher in Google. This can be done through google organic search results. By optimizing your website, you increase the findability of your website in different search engines.
What is also important here is that you use search terms that are important to your website. These, in turn, ensure that more relevant visitors come to your website. The optimizations are performed in different ways. Off-page this is done through link building and on-page mainly by posting the right content, but also through the technique.
Of course, this only works with a proper plan of action. Do you think so? “how exactly does search engine optimization work”? We’re going to explain that to you!
Making a plan of action
It is very important that you have a good strategy that works for your website. If you really want to be able to be focused, you need to know which keywords to focus on. In addition, it is also important to know where to find the weaknesses on your website, things that need some improvement. This applies to technology, content and link profile. If this is completely in order, you can make a plan of action and then work with it.
Improve the technical side of your website
Of course, you want the visitors who end up on your website to be able to find what they are looking for, but also that the website is user-friendly and can navigate them effortlessly. To ensure this, it is important that the technology is completely in order.
Because when this is the case, this ensures a better functioning of the website but also for better user-friendliness. In addition, proper technical operation also ensures that Google is able to read your website properly. Technology means things like charging speed, installing the right plug-ins, keeping the code clean and the responsiveness of the website for mobile users.
Improve the quality of your texts
Content is all the information you share with your visitors, such as images and texts. These texts help visitors know what your website is about, but Google also understands this. You can then optimize texts by means of SEO copywriting. This so Google can read your texts better. In addition, a good SEO written text also ensures that there can be conversion.
Collecting external links
Another important point within search engine optimization is link building. The domain of your website is assigned an authority value by the search engines. This authority value is built up by the number of relevant and qualitative backlinks. These backlinks are links that can be found on external websites. So the more other websites you talk about your website, the more important your website becomes according to Google.
Get the most out of your website
Of course, the ultimate goal is for a visitor to place an order or contact you. Google’s help is very nice, and if you’re at the top it’s definitely positive for your website, but if you still don’t get orders or requests, you won’t be much use to this. With the help of conversion optimization, your website is set up in a way that visitors can place an order or request faster and easier.
What is the difference between SEO and SEA?
We were just talking about SEO for a while, and then there’s SEA. But what exactly is that? SEO focuses mainly on top positions in organic results, at SEA on the other hand, it is all about advertising.
Search engine advertising (SEA) is a form of advertising that ensures that your website immediately gets very high in Google search results, using paid ads. What’s important to know is that every click on your website costs money, and once your ad budget runs out, your ad drops back into search results.
If you have a website that matches your own place of residence, for example as a plumber, then you will not be helped if someone on the other side of the Netherlands visits your website. This will almost never result in the form of an application.
Google My Business is a very useful solution for this. This tool optimizes your local findability. In addition, your company profile will also show the exact location and you’ll be on Google Maps.
Another important point to be found in Google is by finding out exactly what your audience is looking for. A keyword analysis can help you with this. Google Ads has a keyword planner that can easily display the search volume of a particular term. In addition, there is also Ubersuggest, which also works very pleasantly.
Optimizing is an ongoing process
For those who think that optimizing is a one-time thing, it comes out cheated. Google’s algorithm and the way it indexes changes a lot. In addition, of course, your competition is not sitting still. Optimizing your website is therefore an ongoing process, especially when you not only want to be high up in Google now, but also want to stay this way.