Why an SSL certificate?
SSL (Secure Sockets Layer) and its successor TLS (Transport Layer Security) are encryption protocols that protect the data traffic of websites. Nowadays, the name SSL is still used. In addition to the URL (HTTPS:// instead of HTTP://), you can recognize websites with an SSL certificate by the (green) lock in the browser bar. Depending on the type of certificate, the company name also has a green bar.
The use of HTTPS on websites with fill-in fields has been made mandatory under the GDPR. And practically every website does have a fill-in field, for example a login or contact form. Moreover, the higher fines make the consequences of poor security more serious.
Many companies now work with an SSL certificate, given the (nowadays) very low cost and the benefits listed below:
Securing customer data
Of course, the main reason is to secure the data of your visitors. For example, contact forms and/or payments via a webshop. Of course, you don’t want personal information or information to be accessed by others. Depending on the type of certificate, SSL allows you to guarantee your identity to your visitors (through extensive (KvK) verification). This way you can be sure that they are actually on the right website.
Better SEO (findability) with SSL
A not insignificant advantage of an SSL certificate is the improved findability. Since 2015, Google has been taking secure connections as a factor in determining your ranking. More and more search engines place a high value on a secure environment. Also within Apple search systems, websites that are not equipped with a secure SSL connection are often not displayed (!).
In addition to data security, an SSL certificate gives a reliable and professional look, which can provide more contact moments and orders.
Under the Data Protection Act and GDPR legislation there is an obligation to send (customer) information over an encrypted connection. SSL is currently the only option that is widely supported. As a result, an SSL certificate for online retailers is required. But even if you work with (possibly confidential) contact forms, an SSL certificate is not an unnecessary luxury. In addition, fines for non-compliance with this law can be high.
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