It’s easy to assume that the only way to use TikTok for business marketing is to follow the latest dance trend, but there’s actually more to TikTok than seems at first glance. It is undeniably a place where brands with a younger audience can thrive. Since 62% of TikTok users are between 10 and 29 years old, you may be wondering if it’s worth bringing your business to TikTok. The good news is that the average TikTok user is getting older by the day. According to Oberlo, the number of American adult TikTok users has increased by 5.5 times in less than 18 months.
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